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| Battle Royale |
It is no secret that individuals now spend more time on their smart phones and tablets which are more personalized devices compared to a PC. Further banks are also coming up with innovative mobile based payment applications. Essentially shopping requires time and money. With consumers spending more and more time on smart devices and with availability of several alternate payment solutions, it makes sense for an e-commerce company to build an application and sale products.
But the bigger question is: is the trend so strong enough to ditch the websites altogether and completely shift to apps?
Perhaps time will tell whether such a strategy makes sense. But in the meantime one has to ponder:
Is data analytics the reason behind shift from website to apps for e-commerce companies? Do these firms want to study the pattern among consumer's product browsing history and give personalized offers based on such browsing pattern?
A year old article from Forbes suggest: Where a mobile web promotes access for everyone to everyone, the app model hands the gatekeepers the power of access and discovery, leaving the service providers beholden to their policies, their platform tools, and their rules, which can change with little notice.
What best way to analyse data than through cookies? Cookies are kilobytes of data that reveal the identity of an user based on his previous visits to a website. There is a view that in the era of online price war through discounts, e-commerce companies want to keep user information to themselves rather than share it with competition. In an app that is certainly possible than in a browser where it is an open book.
This
much makes sense, but why eliminate the website altogether? The
probable answer lies in the cookie—those byte-sized pieces of
information that help construct an identikit of visitors to websites. A
cookie is there for everyone to take a bite from, and online retailers
are naturally not eager to share this snack with competitors. There is
no such problem with an app.
This
much makes sense, but why eliminate the website altogether? The
probable answer lies in the cookie—those byte-sized pieces of
information that help construct an identikit of visitors to websites. A
cookie is there for everyone to take a bite from, and online retailers
are naturally not eager to share this snack with competitors. There is
no such problem with an app.
This
much makes sense, but why eliminate the website altogether? The
probable answer lies in the cookie—those byte-sized pieces of
information that help construct an identikit of visitors to websites. A
cookie is there for everyone to take a bite from, and online retailers
are naturally not eager to share this snack with competitors. There is
no such problem with an app.
This
much makes sense, but why eliminate the website altogether? The
probable answer lies in the cookie—those byte-sized pieces of
information that help construct an identikit of visitors to websites. A
cookie is there for everyone to take a bite from, and online retailers
are naturally not eager to share this snack with competitors. There is
no such problem with an app.
